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Construction Industry Network



NATIONAL housebuilder Lovell Homes has strengthened its North West team with the promotion of Paul Woby to social value manager, a brand-new position created to build links with local communities whilst encouraging new skills and talent to enter the industry.

The dedicated role was created in order to boost the ‘social value’ and positive impact around the firm’s developments and marks a growing trend within the construction industry. This will include engaging with schools and colleges, supporting apprentices and trainees and getting involved with community projects across the region.

Paul, who joined Lovell Homes more than 18 years ago, said: “As builders, we have a huge impact on a town or village when we arrive and so we want that experience to be as positive as possible for the residents. That’s why this role will be so vital as we not only want to support existing community projects but also help improve the surrounding area by protecting wildlife and improving communal facilities.

“My background is in the construction trade, as I spent almost 20 years working my way up to project manager, however before my promotion I was a trainee co-ordinator. This was incredibly rewarding and the perfect stepping stone into becoming the social value manager. As trainee co-ordinator I visited the local communities and got to know the residents, so the social value role is a natural next step.

“I’ll be working closely with the wider Lovell team to further engage and forge close links with our clients, customers and local communities, particularly schools and colleges. It’s incredibly rewarding to build lasting partnerships so I’m really looking forward to getting stuck in and building on my experience and connections to date.”

Lovell Homes North West has 15 developments across the region spanning from The Laureates in Cumbria down to Weston Woods near Nantwich. The newest development to come to market is Shawbrook Manor, located in Leyland, Lancashire, which is part of the government’s ‘Accredited Construction’ programme.

Lee Sale, managing director at Lovell Homes North West, said: “We created the social value manager role in order to have a dedicated person developing meaningful relationships at all our developments across the region. Engaging the local community is an incredibly important part of all our schemes as we not only want residents, school children and professionals on board during the build phase but we also want our homebuyers to feel part of the community when they move in.

“We’re delighted to announce Paul’s promotion as he’s a brilliant and valued member of the team. With 18 years at Lovell and more than 30 in the construction industry he really is the perfect fit for the job.”

For more information about Lovell Homes please visit or follow @Lovell_UK on Twitter.

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