Marketing and PR firm Cartwright wins new contractor clients

Marketing and PR firm Cartwright has secured new clients in the housebuilding and luxury care home sectors. 

Operating from Nottingham, Birmingham and London, Cartwright will work with Midlands-based Langridge Homes and Greenchurch Developments to develop client strategy briefs. 

For Langridge Homes, the brief focuses on helping the business stand out within a crowded residential development landscape. 

David Fletcher, managing director at Langridge Homes, said: "As we've moved through the generations our purpose has evolved beyond just building houses. We're all about building homes that support life's next chapter, so we brought in Cartwright to help us articulate this clearly.

"They've already helped translate our legacy into a bold new position, one that reflects who we are today, and we look forward to seeing how they’ll convey this visually in the coming months."

Greenchurch Developments has built its reputation on long-term partnerships with clients, suppliers and employees, and appointed Cartwright to help translate that into a sharper external narrative.

John Shorthouse, managing director at Greenchurch Developments, said: "We understand that nothing is built alone – and we needed someone to translate this messaging for us. 

"We chose Cartwright to guide us in understanding our position internally so that our external mission and values were being showcased in a way that accurately portrays our culture and unique selling point of giving people the space of mind to do the job right the first time."

Fran Prince, marketing director at Cartwright and lead for the two activations, added: "Brands in the construction and property sector are operating in a far more complex and competitive landscape than they were even a few years ago. Clear brand architecture no longer sits in the 'nice-to-have' box, but it dictates direction, alignment and how you stand out in a cut-through market.

"With two decades embedded in the built environment, we understand how this sector moves and what drives its audiences. That insight positions us as a strategic ally to the brands we partner with, focused first and foremost on delivering against their business goals. 

"Our work with Langridge Homes and Greenchurch reflects exactly that, bringing clarity from the inside out and helping clients succeed as the market continues to shift."